My passion is to help digital businesses grow, understand and
Consultancy
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STEPHANIE GRAF
hey there
STRATEGIC DIGITAL ADVERTISING CONSULTANCY
EMPLOYEE TRAINING SESSIONS
PAID ADVERTISING EXECUTION
- Paid advertising & brand awareness strategy
- Development of full funnel Online Marketing strategies
- Audits & consultancy (e.g. campaign setups and channel extensions)
- Digital brand positioning & pitch consultancy
- Setup of visual brand campaigns by briefing visual concepts to stakeholders
- Taking over responsibility for the design and content creation of social ads
- Leading customer workshops
- Customized training session and teaching Online Marketing know how
- Development of Online Marketing division
- Management, setup, controlling and on-going optimisation of international online marketing campaigns for (digital) commerce clients
- Development of tracking concepts and general technical support
- Implementing reporting structures
- Analysis of campaign results and preparation of comprehensive customer reports and presentations
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- Management, setup, controlling and on-going optimisation of international online marketing campaigns for (digital) commerce clients
- Development of tracking concepts and general technical support
- Implementing reporting structures
- Analysis of campaign results and preparation of comprehensive customer reports and presentations
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PAID ADVERTISING
EXECUTION
PORTFOLIO
Whether you need an extended arm of your digital marketing department or complete marketing assistance,
I support you address your biggest digital challenges in a hyper connected online world.
My name is Stephanie.
I am a native German with 9+ years experience in the ad-tech & e-commerce sector, with a strong background in advertising and consulting.
My passion is to connect creative content with data and strategy. With that said, bringing together all the opportunities that digital media and performance marketing offer. Problem solving is in my nature and I love the challenge to quickly familiarize myself with new topics and projects.
As I value the diverse output of team members, I always work cross-functional to help my clients get most out of their digital marketing.
hey there
GET IN TOUCH
TRUSTED BY
Let me help you to move your brand forward in digital culture and advertising.
Performance Marketing and consultancy for
Auszeichnung
BRAND DIALOG > B2C > SOCIAL MEDIA
NEXT PROJECT
Credits:
Client:
DB Cargo AG
Agency:
GUD.berlin GmbH
Performance Marketing and consultancy for
READ REVIEW
- Interim role as Paid Social Manager
- Consulting of customers and suppliers regarding Collaborative Ads
- Optimization of dynamic retargeting campaigns as well as top of funnel campaigns according to client objectives
- Development of campaign plans for upper funnel branding measures and their implementation
- Budget planning for App Install campaigns
- Maintaining a stable CPI with a focus on the highest possible campaign optimization
NEXT PROJECT
Guest lecturer for
faculty
- Conducting lectures on the topic of social media advertising & marketing
- Knowledge transfer in the areas of campaign planning and setup with a focus on Instagram and Facebook
- Presentation of best practices from real work projects
- Hands-on campaign setups in meta with students, accompanying a festival organized by the university and the students
- Be able to set up an advertising account on Instagram and other platforms
- Acquire an understanding of campaign setup
- Design and present social media formats
- Create, evaluate and optimize campaigns in ad managers
- Plan and use campaign budgets according to learned best practices
NEXT PROJECT
Performance Marketing and consultancy for
READ REVIEW
- Supporting the management in building a performance marketing team
- Weekly trainings for further education and induction of employees in performance marketing
- Mediation of network partners
- Joint campaign planning (budget & structure
- Creation of customer reporting and dashboards
- Defining campaign KPIs
- Support in the creation process
- Evaluation and analysis of campaign results
NEXT PROJECT
Pitch consultancy and pitch deck creation for
READ REVIEW
- Design of a concise, aesthetically pleasing, and straight-to-the-point pitch deck for a global client pitch
- Development of an effective communication strategy that meet the client's marketing goals
- Consultancy on how to set and reach performance marketing goals for the client
- Campaign and budget planning
NEXT PROJECT
Performance Marketing and consultancy for
READ REVIEW
- Tracking setup and implementation in the Google Tag Manager, GA4 and Google Ads
- Overall website consultancy, incl. website interface, tracking and funnel analysis
- Consultancy on how to set and reach performance marketing goals for the client
- Campaign and budget planning
NEXT PROJECT
Creativity and performance are not mutually exclusive.
That's why my approach is following the BrandFormance strategy.
My work combines creativity with a scalable execution across multiple platforms and a sprinkle of courage to deliver desired results for my clients.
Get in Touch
Stephanie Graf supported us at myToys when we had a vacancy for the Paid Social Manager. With her reliable manner and quick comprehension, we were able to quickly hand over the job to her and knew it was in good hands. Stephanie advised us and our suppliers on the set-up for new campaigns including collaborative ads. She optimized our dynamic retargeting campaigns and those for broad audiences according to our objectives and developed campaign plans for upper funnel branding measures, which she then successfully implemented for us. She supported us in budget planning for our App Install campaigns and made sure that we got the maximum out of our campaigns with a stable CPI.
It was a great pleasure to work with Stephanie and I can recommend her as an expert for Paid Social with a clear conscience.
I would work with her again at any time.
Mirja Dieckmann-Stork
Teamlead Social Media myToys
/
Stephanie is very dedicated and has a solid knowledge of the business that has helped us a number of times. Especially when it comes to the technical implementation of all topics relevant to social media, I don't know anyone who has more specialist knowledge than her.
No matter how stressful the situations can be, Stephanie is always very nice and can answer the tenth question with a smile on her face.
It was a pleasure to have Stephanie as our contact person and we will miss her very much.
Nikola Trboglav
Head of Content and Social Media International bei RSG Group GmbH
/
Ms. Graf helped us set up our advertising account and supported us with her expertise during our first ads. The cooperation was very pleasant and a lot of fun. I can recommend you as an expert for Paid Social Media with the best conscience!
Alisa Hufsky
Junior Social Media Manager at Bündnis für eine enkeltaugliche Landwirtschaft
/
Working with Stephanie was great! Communication was uncomplicated and Stephanie's expertise was beneficial to our project. In training sessions she held, Stephanie showed me everything about performance marketing to deepen my knowledge of SEA, social ads, reportings, campaign planning and strategies. I appreciate her structured approach and her exceptional intuition for social media. I could rely on her intuition and broad know-how to 100% at all times. All in all, she is a highly skilled professional and both learning and working with her was a pleasure.
Lea Weigelt
Online-Marketingmanager at NEWMAN AGENCY
/
Stephanie helped us design a pitch deck portfolio and create a social media concept. Thank you the for excellent creative development of the joint project.
I am very excited about the collaboration and look forward to more projects with her. I especially liked her eye for detail and her in-depth analysis of the social media campaign. The whole concept benefited significantly from Stephanie's collaboration and the graphic implementation on top was also exceptional! Thank you.
Dominik Walenciak
CEO at Rosekick GmbH
/
Client reviews
- Development of a structured pitch concept that provides insightful ideas to deliver exceptional execution
- Analysis of the clients brand and target groups
- Design of customized pitch decks that capture attention and provoke meaningful conversations
- Building a performance team in your company from scratch who's expertise it is to empower your brand and meet your marketing goals
- Implementing new Reporting structures or Dashboards for your digital campaigns
- Train new or cross team members in your marketing department
- Social ads (Instagram, Facebook, TikTok, YouTube, LinkedIn, Xing, etc.)
- Google ads
- Deep audit of your digital marketing strategy, challenging your desired KPIs
- Co-design of a roadmap based on audience motivations and channel opportunities
- Review of your website tags (GTM) to make sure you get most out of your data, to optimise the customer journey and to increase the ROI of your digital marketing activities
AUDITS
CAMPAIGN MANAGEMENT
DIGITAL WORKSHOPS
PITCH CONSULTANCY
- Development of a structured pitch concept that provides insightful ideas to deliver exceptional execution
- Analysis of the clients brand and target groups
- Design of customized pitch decks that capture attention and provoke meaningful conversations
- Building a performance team in your company from scratch who's expertise it is to empower your brand and meet your marketing goals
- Implementing new Reporting structures or Dashboards for your digital campaigns
- Train new or cross team members in your marketing department
- Deep audit of your digital marketing strategy, challenging your desired KPIs
- Co-design of a roadmap based on audience motivations and channel opportunities
- Review of your website tags (GTM) to make sure you get most out of your data, to optimise the customer journey and to increase the ROI of your digital marketing activities
- Social ads (Instagram, Facebook, TikTok, YouTube, LinkedIn, Xing, etc.)
- Google ads
CAMPAIGN MANAGEMENT
DIGITAL WORKSHOPS
AUDITS
PITCH CONSULTANCY
CAMPAIGN MANAGEMENT
- Development of a structured pitch concept that provides insightful ideas to deliver exceptional execution
- Analysis of the clients brand and target groups
- Design of customized pitch decks that capture attention and provoke meaningful conversations
- Building a performance team in your company from scratch who's expertise it is to empower your brand and meet your marketing goals
- Implementing new Reporting structures or Dashboards for your digital campaigns
- Train new or cross team members in your marketing department
- Deep audit of your digital marketing strategy, challenging your desired KPIs
- Co-design of a roadmap based on audience motivations and channel opportunities
- Review of your website tags (GTM) to make sure you get most out of your data, to optimise the customer journey and to increase the ROI of your digital marketing activities
- Social ads (Instagram, Facebook, TikTok, YouTube, LinkedIn, Xing, etc.)
- Google ads
- Building a performance team in your company from scratch who's expertise it is to empower your brand and meet your marketing goals
- Implementing new Reporting structures or Dashboards for your digital campaigns
- Train new or cross team members in your marketing department
CAMPAIGN MANAGEMENT
DIGITAL WORKSHOPS
AUDITS
PITCH CONSULTANCY
CAMPAIGN MANAGEMENT
- Development of a structured pitch concept that provides insightful ideas to deliver exceptional execution
- Analysis of the clients brand and target groups
- Design of customized pitch decks that capture attention and provoke meaningful conversations
- Building a performance team in your company from scratch who's expertise it is to empower your brand and meet your marketing goals
- Implementing new Reporting structures or Dashboards for your digital campaigns
- Train new or cross team members in your marketing department
- Deep audit of your digital marketing strategy, challenging your desired KPIs
- Co-design of a roadmap based on audience motivations and channel opportunities
- Review of your website tags (GTM) to make sure you get most out of your data, to optimise the customer journey and to increase the ROI of your digital marketing activities
- Deep audit of your digital marketing strategy, challenging your desired KPIs.
- Co-design of a roadmap based on audience motivations and channel opportunities
- Review of your website tags (GTM) to make sure you get most out of your data, to optimise the customer journey and to increase the ROI of your digital marketing activities
- Social ads (Instagram, Facebook, TikTok, YouTube, LinkedIn, Xing, etc.)
- Google ads
DIGITAL WORKSHOPS
CAMPAIGN MANAGEMENT
DIGITAL WORKSHOPS
AUDITS
PITCH CONSULTANCY
CAMPAIGN MANAGEMENT
- Development of a structured pitch concept that provides insightful ideas to deliver exceptional execution
- Analysis of the clients brand and target groups
- Design of customized pitch decks that capture attention and provoke meaningful conversations
- Building a performance team in your company from scratch who's expertise it is to empower your brand and meet your marketing goals
- Implementing new Reporting structures or Dashboards for your digital campaigns
- Train new or cross team members in your marketing department
- Deep audit of your digital marketing strategy, challenging your desired KPIs
- Co-design of a roadmap based on audience motivations and channel opportunities
- Review of your website tags (GTM) to make sure you get most out of your data, to optimise the customer journey and to increase the ROI of your digital marketing activities
- Development of a structured pitch concept that provides insightful ideas to deliver exceptional execution
- Analysis of the clients brand and target groups
- Design of customized pitch decks that capture attention and provoke meaningful conversations
- Social ads (Instagram, Facebook, TikTok, YouTube, LinkedIn, Xing, etc.)
- Google ads
CAMPAIGN MANAGEMENT
DIGITAL WORKSHOPS
AUDITS
PITCH CONSULTANCY
DIGITAL WORKSHOPS
DIGITAL WORKSHOPS
AUDITS
PITCH CONSULTANCY
CAMPAIGN MANAGEMENT
I am the right person if you're looking for...
Get in
I would love to learn about your challenges. Meet me IRL for a tea and a chat if your are searching for an experienced paid social media partner.
If you don't feel like using the form you can email me at: sgraf.consulting@gmail.com
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